The Founder Behind rebelxl
ROByn bovino-berger
FOUNDER & CEO
Robyn Bovino-Berger leads the brand’s growth, instructor education, and franchise expansion. She supports studio owners by delivering a proven, results-driven fitness model that blends classical Pilates, strength, and cardio into a high- energy, low-impact experience designed for long-term performance and injury resilience.
She developed the signature REBELXL® methodology, a proprietary fusion of Pilates-based strength, HIIT, and reformer training that has gained national attention. Prior to creating REBELXL®, Robyn founded Pure Impact Fitness which operated in Ridgewood, New Jersey. She launched the studio in 2020 and achieved profitability within its first year. Robyn has also served as CEO/CFO with Life Time fitness.
Earlier in her career, Robyn worked across banking, wealth management, and corporate operations before transitioning full-time into fitness - a decision driven by a personal injury. After years of competitive soccer and downhill ski racing she sought out sustainable recovery and performance solutions. She is a comprehensively and classically trained Pilates instructor, holding certifications from IMX®, Peak Pilates, and Power Pilates in New York City, with expertise across mat, reformer, Cadillac, chairs, barrels, and advanced systems. Over more than 20 years in the industry, Robyn has coached marathon runners, Spartan Race athletes, and everyday clients while also serving in senior operational and marketing roles within boutique fitness studios.
Outside the studio, Robyn is deeply family-oriented and passionate about community impact through movement. She regularly leads charity fitness events and continues to invest in advanced education, mentorship, and instructor development worldwide. Robyn lives by the belief that fitness should deliver measurable results while empowering individuals to move with confidence, strength, and purpose.
meet the leadership team
Dr. Peter (Pete) Berger
Chief Medical Officer
Dr. Pete Berger serves as Chief Medical Officer for REBELXL® Studios, guiding class development to ensure proper biomechanics, safe movement patterns, and optimal performance for clients. He also advises the CEO on brand expansion, sales strategy, and franchise development, helping identify owners who align with REBELXL®’s culture and vision.
In addition to his role with REBELXL®, Dr. Berger operates a private clinic where he provides evidence-based chiropractic care for a wide range of musculoskeletal and neurological conditions. His work focuses on relieving pain, restoring mobility, and supporting long-term wellness. He also refers patients to REBELXL® for post-recovery fitness tailored to their individual needs.
With nearly two decades of experience, Dr. Berger has treated hundreds of patients, including professional and collegiate athletes, earning a reputation for clinical excellence and compassionate care. His approach combines precise diagnosis, hands-on treatment, and patient education, with a strong emphasis on injury prevention and sustainable health.
Elina Khutoryansky
Chief Legal Officer
Elina Khutoryansky plays a key role in shaping and scaling the REBELXL® franchise brand. She leads legal strategy across compliance, contracts, intellectual property, and multi-state regulation, while preserving the culture and standards that define the brand. She also supports franchise development, championing operators who build community and align with REBELXL®’s vision.
Elina brings a unique blend of legal expertise and operational leadership, with prior roles including Chief of Staff at The Cigna Group, Fannie Mae, and Lenders One Mortgage Cooperative, where she advised senior executives on strategy, governance, and execution in highly regulated environments.
Earlier in her career, she held leadership roles in healthcare, finance, and operations, including executive positions at Cure Ambulance, Inc., and began her professional journey as an EMT and law clerk. Her work is grounded in advocacy, combining legal precision with a commitment to protecting and empowering others.
Julia Warburton
Chief Financial Officer
Julia Warburton serves as Chief Financial Officer of REBELXL® Studios, overseeing daily financial operations, memberships, payroll, and client accounts to ensure the business runs efficiently at every level. She manages reporting, client retention metrics, and payment systems, while continuously optimizing internal processes to support performance and scalability across studios.
Beyond finance, Julia plays a central role in day-to-day operations, handling client communications, resolving account issues, coordinating schedules, and supporting instructors and staff in real time. Her attention to detail and responsiveness help create a seamless and high-quality experience for every member.
Julia also leads the brand’s digital and marketing efforts, managing social media, website updates, email campaigns, and online reputation. From content creation to community engagement, she drives consistent messaging and brand growth across all platforms. She holds a Bachelor’s degree in Buisness Communications with a focus on Marketing and Social Media, bringing both strategic insight and creative execution to the business. Known for her organization, versatility, and hands-on approach, Julia is instrumental in maintaining operational excellence while supporting the continued growth of REBELXL® Studios.
Could You
own the Next
rebelxl?
Before you own it, understand it. Learn more about the REBELXL® philosophy.
REBELXL
Philosophy
We aim to redefine how the world trains, expanding one community at a time, until REBELXL® becomes the new standard for what transformative, full-body training should feel like.
OUR VISION
Our vision is to ignite a global movement that elevates Pilates into a complete training experience, one that lives inside one-stop studios where people build strong, capable bodies through the powerful blend of reformer, strength, cardio, and flexibility.
CORE VALUES
OUR MISSION
Strength First
We build more than bodies, we build resilience, discipline, and confidence that carries beyond the studio.
Train With Purpose
Every session has intention. Every movement drives real, measurable results.
Challenge & Support
We push limits while standing beside every member, progress happens together.
One Studio. Total Results.
Everything you need, under one roof. No distractions, just outcomes.
Team Over Trends
We don’t chase hype. We build community, loyalty, and long-term impact.
Relentless Innovation
We evolve constantly, refining methods, elevating experience, and staying ahead.
Confidence Is Earned
We don’t give it, we help you prove it to yourself.
We are redefining how people train, seamlessly integrating Pilates, strength, cardio, and flexibility into one elevated, results-driven experience. Our approach is designed to build strong, confident, and resilient bodies that perform in and beyond the studio.
We exist to cultivate a community of individuals who choose strength over shrinking, performance over perfection, and progress over comparison. Here, growth is intentional, and every member is empowered to become their strongest self.
We train with purpose.
We move with intention.
We grow together.
Every day, we prove that fitness can be both transformative and empowering when it’s rooted in resilience, built on confidence, and driven by community.
OUR MISSION
WHERE WE'VE BEEN... AND WHERE WE'RE HEADED,
BE APART OF THE FUTURE.
2024 Launch of REBELXL® brand in February
2024 June celebrated Wyckoff, NJ Grand Opening
2025 Expansion planned for second location in Washington Township, NJ – Soft opening in late November
2026 Celebrating the new community with our Grand Opening Party on January 24th
2026 Ownership Opportunities became available
HISTORY & GROWTH
BE THE FIRST TO FRANCHISE A REBELXL